By CECELIA GOODNOW
P-I REPORTER
It started with a bull’s-eye rash. Spider bite, his doctor thought. But as the weeks passed, Keith Schorsch endured a cascade of progressively severe symptoms: Facial paralysis. Mental confusion. Extreme fatigue. Back and muscle pain that jolted him, screaming, from sleep.
Ten doctors in three months examined him and scratched their heads. One, convinced Schorsch had Bell’s palsy, recommended a craniotomy within 48 hours to relieve pressure on the facial nerves.
When Schorsch declined, the surgeon said, “I guess we’re just going to have to hope for a miracle.”
The miracle, when it came, took the form of a phone call from a friend, who recognized his symptoms from her own painful experience.
Her advice: “Get yourself checked for Lyme disease.”
Today Schorsch and his wife, Jennifer, say that phone call saved him from a life of chronic pain and debilitation. While grueling months of recovery lay ahead, naming the illness — acquired from a tick bite on a hiking trip back East — was the turning point.
That his salvation came from a savvy friend who had trumped the experts wasn’t lost on the Seattle couple.
Ultimately, it propelled them into the phenomenon known as Health 2.0, a revolution in online interactivity that promises to change the face of health care.
“Lyme was the dragon we had to slay,” said Jennifer Schorsch, 43, a former Starbucks marketing executive who bore the brunt of caring for her ailing husband, “but it revealed to us the power of shared experience.”
Determined to harness that power, the Seattle couple has launched Trusera, a free online community whose users can network, a la Facebook, to share health experiences, questions and hard-won wisdom.
For Keith Schorsch, 44, it’s a chance to apply the customer-service lessons he learned during five years as an Amazon executive.
“I wanted to make finding health information as easy as buying a book,” he said.
Although the Internet has thousands of health sites, he wanted to go beyond Web M.D.-style entries of symptoms and treatments.
“You wind up thinking, ‘That’s great, but how does that apply to me?’ ” Schorsch said. “What I really wanted to find was someone who’d been through it.”
Trusera launched last summer with a focus on breast-cancer patients and families affected by autism. New communities are continually being formed.
The site uses personalization technology to direct users to pages that fit their stated interests and “click history,” similar to Amazon’s ability to suggest books based on what you’ve bought previously.
Last week the Schorsches learned Trusera is a finalist for a prestigious techie honor, the 2009 South by Southwest Conference Interactive Web Award, given for new and revamped sites in various categories. Other finalists include such big names as Flickr, Hulu, Delicious 2.0 and Picnik.
Though he won’t disclose precise numbers, Schorsch said Trusera has “thousands” of members and has logged “tens of thousands” of visitors from 119 countries.
Whether the start-up survives an increasingly crowded health-networking marketplace remains to be seen.
That Schorsch survived to launch it is a miracle in its own right. At one point, Lyme disease left him so frail, Jennifer had to give him daily injections of a high-dose, intravenous antibiotic.
“I got the dosage for six weeks that a meningitis patient gets for one week,” Schorsch said. “That tells you how sick I was.”
Despite some lingering facial paralysis, he eventually overcame the illness, only to face another medical crisis a few months later, when he herniated two discs playing tennis on vacation in Hawaii.
Back in Seattle, his doctor urged him to undergo surgery within 24 hours to fuse his seriously damaged spine.
“Be careful stepping off the curb,” the doctor warned. “You could become paralyzed.”
It was deja vu all over again as the anxious couple said thanks but no thanks.
“Because of my background in technology,” Schorsch said, “I wasn’t ready to accept that a surgery invented 40 years ago was still the best option available.”
Instead, he flew to Germany in June 2005 for disc-replacement surgery, performed by a surgeon he found through — what else? — his social network.
“I was out of pain the moment I woke up from anesthesia,” Schorsch said.
Today he works out several times a week and can roughhouse once again with his two sons, ages 6 and 8. He has shed 50 pounds and relies on a blend of Western and complementary medicine — including continued acupuncture for his facial paralysis — to maintain his health.
Traumatic as it was, the Schorsches’ two-year ordeal opened them to the generosity of friends and neighbors, who brought groceries and shared advice. They’ve tried to re-create that flavor in Trusera while supplying what Schorsch calls a “missing piece in the consumer’s health journey online.” “There’s an element of humanity about our site,” Schorsch said. “We’re a warm community of practical support.”
THE VIRTUAL GESUNDHEIT
Some of the health networking sites that are springing up:
trusera.com: Seattle-based network that connects patients through personal stories, videos and shared wisdom.
medhelp.org: Pioneering online community that lets users pose questions to doctors and other patients.
patientslikeme.com: Founded in 2004 by two brothers of a man with Lou Gehrig’s disease. Focuses on neurological and mood disorders and HIV-AIDS.
wegohealth.com: Boston-based community of health activists and “social media opinion leaders.” In beta.
healia.com: Bellevue-based health search engine that offers 240 online communities. Acquired in 2007 by Meredith Corp., which owns Better Homes & Gardens and Ladies Home Journal.
wellsphere.com: Network of writers and bloggers that includes patients and medical experts.
THE LOCAL APPROACH
Despite its global reach, Trusera.com focuses heavily on connecting users with doctors, patients, clinics and events in the Seattle area. It recently partnered with Children’s Hospital & Regional Medical Center to share local autism resources and has forged similar affiliations with Families for Early Autism Treatment and the nonprofit Autism Spectrum Treatment and Research Center.
“We just felt it was a great way of connecting the community,” said David Perry, vice president of marketing and communications at Children’s and father of a 10-year-old son with autism. “They seem to be very credible and focused with the approach they’re taking.”
Elaine Powell of Renton, a single parent, said the online network has become her lifeline. Her 9-year-old son, Maxfield, has Asperger’s syndrome and daughter Jade, 15, is undergoing diagnosis for the same condition. Powell said online networking is helpful because, with time at a premium and her son prone to tantrums, she doesn’t get out much.
“It’s amazing, having that community with other moms,” Powell said.
When Carrie Fannin of Redmond joined Trusera last month she already was an energetic networker on behalf of her 14-year-old daughter, Hayley, who has a sensory processing disorder. Fannin networks through MySpace, Facebook and a Yahoo! listserv she oversees that includes 190 Washington families and 1,400 families nationally. She considers Trusera one more tool to expand her reach.
“When my daughter was diagnosed seven years ago, ” she said, “I really felt very, very alone. The first place I found a family that knew what I was going through was online.”
– Cecelia Goodnow
ceceliagoodnow@seattlepi.com, 206-448-8353
http://seattlepi.nwsource.com/health/400101_healthweb16.html